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Our Core Services

Technical SEO 

Technical SEO supports long-term search growth by removing the technical barriers that may limit performance. Helexo reviews how your website is structured, crawled, indexed and experienced by users, then identifies the changes needed to strengthen visibility. 

We focus on: 

  • Website crawlability and indexation 
  • Site speed and Core Web Vitals 
  • Mobile performance 
  • URL structure and redirects 
  • Metadata and heading structure 
  • Internal linking 
  • Broken links and technical errors 
  • Schema markup recommendations 
  • Duplicate content checks 
  • Organic search visibility improvements 
Paid Search 

Paid Search allows brands to capture demand quickly and measure performance clearly. Helexo builds commercially focused campaigns that connect keyword intent, ad copy, landing pages and conversion goals. 

We focus on: 

  • Google Search campaign strategy 
  • PPC setup and optimisation 
  • Keyword research and intent mapping 
  • Ad copy testing 
  • Budget management 
  • Landing page alignment 
  • Conversion tracking 
  • Retargeting opportunities 
  • Performance reporting 
  • Cost-per-acquisition improvement 
Paid Social 

Paid Social helps brands create demand and stay visible across the platforms where customers spend their time. Helexo supports campaign planning, audience targeting and performance optimisation across channels such as Meta and TikTok. 

We focus on: 

  • Meta campaign planning 
  • Social Media Platform campaign support 
  • Audience targeting 
  • Creative testing 
  • Campaign structure 
  • Retargeting campaigns 
  • Budget allocation 
  • Ad performance review 
  • Traffic and conversion objectives 
  • Social media growth opportunities
CRM & Retention 

CRM gives brands the opportunity to communicate with customers in a more relevant, timely and valuable way. Helexo helps structure customer journeys that support engagement from first contact through to repeat conversion. 

We focus on: 

  • Customer journey mapping 
  • Email campaign planning 
  • Segmentation strategy 
  • Welcome journeys 
  • Retention campaigns 
  • Reactivation campaigns 
  • Promotional calendars 
  • Personalised messaging 
  • Lifecycle communication 
  • CRM performance review 
Website Audits 

A website audit gives your brand a practical view of where performance can improve. Helexo identifies technical, content, user experience and conversion issues, then prioritises recommendations based on potential impact. 

We focus on: 

  • Technical website health 
  • SEO performance 
  • User experience and navigation 
  • Mobile responsiveness 
  • Page speed 
  • Content clarity 
  • Offer and CTA visibility 
  • Tracking and measurement 
  • Conversion flow 
  • Prioritised marketing recommendations 
Conversion Rate Optimisation 

Conversion Rate Optimisation helps brands get more value from the traffic they already attract. Helexo reviews how users move through your website and recommends improvements that make the journey clearer, faster and more persuasive. 

We focus on: 

  • Landing page structure 
  • Call-to-action placement 
  • Offer clarity 
  • Mobile journey 
  • Navigation flow 
  • Form or checkout friction 
  • Trust signals 
  • Content hierarchy 
  • Campaign-to-page alignment 
  • Conversion opportunity review